OKRs - A Primer
If you want to set clear, actionable goals that get results, you should consider using OKRs.
Here a quick primer.
What are OKRs?
- OKR stands for Objectives and Key Results.
- Companies have used OKRs like Google, Netflix, Twitter, and Dropbox to set goals and track their progress.
- Use this OKR framework to set individual goals or company-wide goals.
- Define what you are trying to accomplish ( objective)
- Define three ways that layout how you will achieve the objective (key results)
- Make it ambitious but achievable - push yourself beyond your comfort zone.
- Make it clear - will you be able to know when you have achieved it?
- Make it should be actionable - if you can't do anything about it, it's not worth considering.
Define Key Results
- Make measurable - you'll want to track this; make sure you have access to the data.
- Make them outcomes - what is the impact of this activity?
- Make them time-bound - be clear about when these activities will take place.
Example OKR for a Marketing Manager
- Add 500 net new subscribers in Q2 2021 through email marketing
- Create two additional blog posts per month to promote in the newsletter.
- Drive 100 newsletter signups per week with an acquisition cost of $5 through a paid marketing campaign.
- A/B test different subscription promotions in the newsletter weekly.
I hope you enjoyed this short primer on OKRs. The internet is full of helpful resources if you are interested in learning more about them.